RBL Poppy Appeal social media and digital guidance
The Poppy Appeal 2020 will celebrate the contribution of our Armed Forces community across generations. While the challenges our Armed Forces face may change, the sense of duty shared by all who serve never fades.
This year we are asking everyone to back the Poppy Appeal in a new way. Like so many things this year, the Appeal has to adapt to the threat of Covid-19 and we are asking the public to support us like never before, because every poppy counts.
Anything you can do to spread the word on your social channels will help us support the Armed Forces community, many of whom are in dire need of urgent help and support.
Our Poppy Appeal landing page outlines the key ways people can get involved and support this year’s Appeal, from fundraising and taking part in virtual Poppy Runs, to ordering poppies and buying poppy merchandise from our Poppy Shop.
All of our digital activity will be driving people to this landing page so please use the above link in any of your comms.
Social media activity:
In the lead up to this year’s Poppy Appeal, which will officially launch on 22 October, we’ll be sharing the different ways people can support the appeal this year, from taking part in a virtual Poppy Run, to donating via their local supermarket.
We have a range of assets that can be shared on your social media channels, including:
General guidance including our social media handles and hashtags
Our brand campaign advert and Every Poppy Counts social media cut down video
Poppy Appeal Facebook and Twitter headers
Various GIFs including ways to donate and ways to support the Poppy Appeal
11 things you might not know about the Poppy GIF
Myth busting videos
Two minute silence campaign assets
These are available for download here: https://drive.google.com/drive/folders/1-OfT9tm7L_j3JqXwgpM6LOskzzBIlUdQ?usp=sharing
If you use any of our assets please ensure you credit the Royal British Legion by mentioning us on social media:
#EveryPoppyCounts and #PoppyAppeal for all Poppy Appeal activity
#PoppyRun – for virtual Poppy Runs
#FestivalofRemembrance – for all Festival news, before and during the event on 7 November 2020
#RemembranceSunday – for activity on 8 Nov 2020
#TwoMinuteSilence – in the lead up to and on Armistice Day on 11 Nov 2020
RBL Poppy Appeal key messages
1. In 2020 The Royal British Legion is asking everyone to back the Poppy Appeal in a new way. Like so many things this year, the Appeal has to adapt to the threat of Covid-19 and we are asking the public to support us like never before, because every poppy counts.
2. Each year 40,000 volunteers make the Poppy Appeal happen. However, many of our collectors now fall into vulnerable categories, so it is simply not safe for them to do face to face collections. The same risk exists for many of our supporters who can’t leave their homes as they would normally to find a poppy.
3. Hopefully, local collectors who aren’t able to support the Appeal this year will be back next year, but the safety of our collectors is our priority and we will not put them in harm’s way.
4. The reduction in collectors makes running the Poppy Appeal much harder, but the Legion still has a job to do. The Covid-19 pandemic has had a devastating impact on people’s livelihoods and way of life, leaving some in the Armed Forces community in dire need of urgent help and support.
5. The Legion’s work is more vital than ever as we support people from all generations who have new hardships as a result of Covid-19 such as struggling with social isolation, financial difficulties and unemployment, losing loved ones or facing the threat of homelessness.
6. Every poppy makes a difference to the lives of our Armed Forces community, and the Legion has worked with its members, staff volunteers and partners to create a range of ways for people to get a poppy and show your support in 2020.
7. You may have to do something different to support the Appeal this year, including taking part in remote activity like ordering poppies through the post for your neighbours and local community, printing a poppy and displaying it in your window, or undertaking a virtual Poppy Run, but every poppy counts so please support in any way you can.
8. Paper poppies and other poppy products are still available this year as a way for people to show their support. Through our collectors and partner organisations over 15 million paper poppies will be distributed in supermarkets including Sainsbury’s, Tesco, Morrisons, Aldi and Asda stores as well as via online retailers including the Poppy Shop, Amazon and eBay. There are a variety of cashless donation options at each location with Morrisons and Sainsbury’s also offering people the opportunity to add a donation to their shopping bill.
9. Dealing with the pandemic has brought home the sense of duty we all have to protect the most vulnerable in our society and our way of life. The same sense of duty has endured through generations of our Armed Forces community from the oldest of our Second World War veterans to the newest recruits, and this year once again they have been there when we need them, standing alongside essential workers on the front line in the fight against Covid-19.
10. In the year that marked 75 years since VE Day and VJ Day, the Legion is celebrating the contribution of every member of our Armed Forces who stepped up to defend our way of life then, and those who continue to do so today, whatever the threat.
Ways to support the 2020 Poppy Appeal
There are more ways than ever that you can support the Poppy Appeal. Your donations help us to provide invaluable support to the Armed Forces community
Visit your local Supermarket
Supermarkets including Sainsbury’s, Tesco, Morrisons, Aldi and Asda stores as well as online retailers including Amazon and eBay, and Lloyds Bank and Santander are supporting this year’s Poppy Appeal. There are a variety of cashless donation options at each location with Morrisons and Sainsbury’s also offering people the opportunity to add a donation to their shopping bill.
From 6 October, when you donate online you’ll receive a link to a printable poppy which you can print off and place in your window to show others you’re supporting the Poppy Appeal.
Find out more: https://www.britishlegion.org.uk/get-involved/ways-to-give/donate
Text to donate
To donate £2 text POPPY2 to 70545
To donate £5 text POPPY5 to 70545
To donate £10 text POPPY10 to 70545
FInd out more (inc T&Cs): https://www.britishlegion.org.uk/get-involved/ways-to-give/donate
My Poppy Run
Our park run events usually take place in October and November, but these are unable to take place this year due to social distancing measures. Join us instead for My Poppy Run, our virtual event, and support your Poppy Appeal in 2020.Choose to run, jog or walk, maybe take your four-legged friend along too.
Find out more: https://www.britishlegion.org.uk/get-involved/things-to-do/events/my-poppy-run
Image: My Poppy Run
The Poppy Shop has an extensive range of products, from iconic poppy pins and jewellery, to clothing, stationery, homeware and everything in between.
100% of the profits from the Poppy Shop go towards funding the Legion’s ongoing work in supporting the Armed Forces community, serving and ex-serving personnel and their families.
By shopping online at the Poppy Shop this Poppy Appeal, you're helping us to provide vital services and support, from expert guidance and advice, to recovery and rehabilitation.
Find out more: https://www.britishlegion.org.uk/get-involved/ways-to-give/shop/poppy-shop
Image: Poppy Shop
Poppies in the Post
Every year, our volunteers distribute over 40 million poppies to help our vital work in supporting the Armed Forces community. Due to COVID-19 this year, many of our volunteers are unable to help. That’s why we are asking kind supporters like you to help distribute poppies to your friends and neighbours so that we can continue to support our Armed Forces community in their time of need, ensuring their unique contribution is never forgotten.
Request 20 poppies free of charge by completing the form below. You can then give them to your friends and family and ask them for a donation to support our Armed Forces community.
Along with the poppies, you will also receive information on how you and those you share your poppies with can give as well as how to distribute the poppy safely and ensure everyone can wear the poppy with pride.
Find out more: https://www.britishlegion.org.uk/get-involved/ways-to-give/poppies-in-the-post
This Poppy Appeal, we want to ensure that everyone can still get their poppy, so we’ve developed an A4 poster of the iconic Remembrance Poppy that you can download, print, and display at home, perhaps in your front window.
Download a full colour poster or one that you (or someone you know) can enjoy colouring in: https://www.britishlegion.org.uk/get-involved/ways-to-give/donate